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Wear Natural Weekly, Issue 02

by Native Color |

Our second edition of the Wear Natural Weekly is here! And better late than never. We've pulled together our favorite stories and headlines from the week, as well as bringing you our recommendations for buying more sustainable denim. Check it out and let us know if you have any favorite brands we missed!

P.S. What days of the week are your favorite to catch up on news and email newsletters? We sent last week's newsletter on Tuesday and this week's on Friday. Which days do you prefer?

Start here...

Primark Got Caught Copying Veja. “They should not copy the style of our shoes, they should copy the way we make them. With organic cotton, with recycled plastic, with more ecological fabrics, in factories where workers are paid decently, and are working in secure conditions. We will explain everything to them in court.” - Veja Co-Founder Sebastien Kopp

H&M Used Pineapple Leaves and Orange Peel in Its Latest Conscious Collection. H&M debuted a new eco-friendly line last week made in collaboration with some of the most innovative companies in natural fashion, including Piñatex® and Orange Fiber.

Why You Need To Think About The Dye In Your Clothes. Emma Loewe shares some terrible facts about how bad conventional clothing dyes can be for the environment, and her favorite brands that are currently working with natural dyes.

These naturally dyed sculptures defy the "fundamental laws of nature". Swedish designer Malou Palmqvist debuted a new collection of ceramic sculptures made with natural glazes and pigments.

From the Blog

Natural Denim Buying Guide

Natural Denim Buying Guide

Introducing The All Natural T-Shirt™

Introducing The All Natural T-Shirt™

Sold Out

The All Natural T-Shirt™

The All Natural T-Shirt™

We recently sold the last of our second batch of All Natural T-Shirts™ and are completely out of inventory on the site. But don't worry! We're wrapping up production on our third batch and will be announcing availability on our online store very very soon.⁣

View Styles

Quote of the Week

Alden Wicker of EcoCult via Futerra

“In 2030, polyester and acrylic will no longer be used as fabrics, having been banned because of microfibers and replaced by textile equivalents that either biodegrade or can be infinitely recycled when we’re done with them” — Alden Wicker of EcoCult via Futerra

Read the Interview