Our T-shirts are made without the use of synthetic dyes and other toxic chemicals, making them better for you and better for the environment.
Grown in West Texas, cut and sewn in North Carolina, and then dyed by hand in the Pacific Northwest before being delivered to you.
Indigo, turmeric, madder root—our dyes come from plants that grow in the ground and not from toxic chemicals.
Plastic doesn't belong in clothing where it can end up in our water and our food chain. We prefer natural fibers that biodegrade.
We draw on the principles of circular design. Our dyes and fibers grow in the ground and then return to the soil when their lives are up.
"Your New Favorite T-Shirt"
"One to Watch"
"Good for You and the Environment"
Welcome to the Wear Natural Blog! ✌️🌿
Welcome! We're proud to introduce you to the new Wear Natural blog from Native Color. Every week we'll be bringing you news, interviews, buying guides, product recommendations and more from the world of all natural and sustainable fashion.
Introducing The All Natural T-Shirt™
After more than two years of development, we're proud to introduce The All Natural T-Shirt™ — the best feeling tee you've ever worn. Made entirely from organic cotton and natural dyes and manufactured completely in the U.S.A., once you put one on you'll never want to wear anything else. Nothing demonstrates the...
What Is The Wear Natural Manifesto?
When we founded Native Color out of our Austin apartment over two years ago, we were inspired by a vision that the clothing industry could one day be better for the environment and better for people than it is today. As it stands now, the fashion and apparel industry is...