The Wear Natural Manifesto
Native Color is committed to the principles of Wear Natural™. We’re on a mission to encourage people to think more about the materials their clothes are made from, and choose options that are better for people and the environment.
If you share these values, please spread the word by signing your name at the bottom of this page and sharing the manifesto with your friends and followers. You can also share with friends by tagging your favorite all-natural fashion on Instagram with @wearnatural and #WearNatural.
1. Buy less
Too much consumption is always harmful to the environment. Sustainability starts with moderation.
2. Quality matters
The most sustainable option is the one that lasts the longest. Paying for quality now reduces waste in the future.
3. Choose natural fibers and materials
When possible, choose products made with 100% natural plant or animal byproducts. Otherwise, choose the next-closest option.
4. Celebrate natural textures and tones
The finishing process is the most toxic stage in clothing manufacturing. Celebrate the beauty of natural textures and tones, and opt for naturally-occurring colors over added dyes.
5. Seek out colors from natural dyes
Colors should come from natural sources—like plants, insects, and minerals—and be dyed in a way that minimizes harm on people and the environment.
6. Buy from responsible brands
Vote with your dollars. Demand transparency from the brands you buy from, and look for companies that take responsibility at every stage of the product lifecycle.
7. Support ethical farming practices
It starts with the farmers. Show support for family-owned farms that practice organic and regenerative farming methods.
8. Biodegradable is better
Decomposition is nature's recycling process. Choose products that will break down easily in the soil over time, providing nutrients and continuing the natural cycle.